---
title: "Adaptive Storefront: launch the campaign, get a site ready to sell"
canonical: "https://crossup.ai/en/adaptive-storefront"
locale: "en"
---

# Launch the campaign. Get a site that’s ready to sell.

**Early access · Beta**

Our agent, working with our team, builds your own fast site on top of the store you already have, with SalesPilot in every block and a version for every audience.

- Your usual checkout, payments and orders
- Flicker-free A/B tests
- Roll back in one step

## Ask for the page your campaign needs

Campaign landing pages, collections, big dates like Cyber Monday or Black Friday. Tell us the way you’d tell someone on your team, and see it built in the preview before anything goes live.

- **Campaign landing page**: “A landing page for the winter campaign, with what’s new up top and the bestsellers below.”
- **Collection**: “Put together a Mother’s Day gift collection, sorted by most loved.”
- **Cyber Monday**: “For Cyber Monday, a page with the deals grouped by category.”
- **Black Friday**: “For Black Friday, a version for shoppers coming from ads, with the advertised product first.”

## Every visitor sees the version made for them

The same landing page is served in versions based on where each visitor comes from, which device they’re on and whether it’s their first visit. Their version is ready from the very first moment, with no jumps while it loads.

- **Comes from the email**: The products from the email, right at the top.
- **Comes from an ad**: The advertised product, with what pairs well right next to it.
- **Returns to the store**: A welcome back, with what’s new.

Also by device and by first visit: every version, built for whoever is looking.

## SalesPilot picks what to show in every block

CrossUp’s recommendation AI lives inside your site: it fills the showcases with what shoppers choose most, suggests what pairs well and recommends what to add the moment someone adds to cart.

- **Showcases**: The products in every showcase, picked and ordered by SalesPilot.
- **What pairs well**: Next to every product, what shoppers take home with it.
- **On add to cart**: The right moment to suggest the add-on that completes the order.

## Test two versions and keep the winner

Each visitor is assigned to one version and always sees it the same way. When one wins, you roll it out to everyone with a single OK.

- A fixed assignment per visitor, on every visit
- No flicker: the version is decided before the page shows
- Measured on add-to-carts and orders created

## Publish with your approval and roll back in one step

The agent prepares every change as a draft with its own preview, working alongside our team. Nothing goes live without your OK, and every version is saved so you can return to the previous one whenever you want.

1. Draft
2. Preview
3. Publish
4. Promote the winner
5. Roll back

## What people ask us before getting started

### What happens to my checkout, payments and orders?

They stay exactly as they are. The site is built on top of the store you already have: the cart ends in your checkout, you get paid through your usual payment methods and orders land where you already manage them.

### Do I need a development team?

No. Today we build it with you: you tell us about the campaign, our team works with the agent to prepare the site, and every release goes out with your OK.

### How is each visitor’s version decided?

By context: where they come from (email, ads, social), which device they use and whether it’s their first visit or they’re coming back. Each person is assigned to their version and sees it the same way on every visit.

### How is an A/B test measured?

By purchase intent: add-to-carts and orders created in each version. When one comes out ahead, we promote it to everyone with your approval.

### What does SalesPilot do inside the site?

It picks and orders the products in every block, suggests what pairs well with each product and recommends what to add when someone adds to cart. It’s CrossUp’s recommendation AI, built into every page.

### Can I go back to a previous version?

Yes. Every release is saved, and going back to the previous one takes a single step.

## Your next campaign, on a site built to sell

Book a demo: tell us what’s coming up and we’ll show you how your storefront would look.

- [Get my storefront](https://hub.crossup.ai/agenda/rafael-gijon/demo)

---

[Home](https://crossup.ai/en) · HTML: https://crossup.ai/en/adaptive-storefront