---
title: "How to create product bundles on Tiendanube"
date: "2026-10-24"
author: "Rafael Gijon"
canonical: "https://crossup.ai/en/blog/how-to-create-bundles-tiendanube"
locale: "en"
---

# How to create product bundles on Tiendanube

## In short

To create a bundle on Tiendanube with CrossUp, you pick 2 to 6 products, a fixed, progressive (up to 5 tiers) or no discount, and where it shows: on the product page, when adding to cart or on the home page. You build it by hand in five steps or ask SalesPilot in one sentence, and it drafts the bundle from your catalog for you to review and publish.

To create a bundle on your Tiendanube store (Nuvemshop in Brazil) with CrossUp, you pick 2 to 6 products, choose a fixed, progressive or no discount, decide where it shows and activate it. You can build it yourself, step by step, or ask [SalesPilot](/en/salespilot), CrossUp's AI, for one in a single sentence: it drafts the bundle from your catalog so you can review it and publish it.

This guide is the step-by-step: which bundles are worth building, what discount to give them, how to create them in the dashboard (by hand and with AI), where they show up and how to tell whether they sell. If you're after the why, what makes shoppers actually buy a bundle, we cover that in [bundles that work](/en/blog/combos-que-funcionan).

## What's the difference between a bundle, a kit and a pack?

Stores use the three words almost interchangeably, but it pays to tell them apart because each one is built differently:

- **Bundle:** different products that complement each other, offered together with a benefit. The coffee maker with coffee and filters.
- **Kit:** a complete solution that reads as one unit, with or without a discount. A three-step skincare routine, a mate set with the gourd, straw and yerba container.
- **Pack:** several units with a quantity incentive, like a 3-for-2. In CrossUp you build that with [volume discounts](/en/blog/volume-discounts-2-for-1-3-for-2-packs).

Bundles and kits are created in the same place in the CrossUp dashboard: the **Bundles** section (labeled "Combos" in the dashboard, which is in Spanish and Portuguese). The difference lies in how you think about them and present them. For the full comparison, with a table to help you choose, see [kits, bundles or packs](/en/blog/kits-bundles-packs-differences).

## Which products should go together?

A good bundle passes a simple test: the shopper understands in two seconds why those products belong together. Three criteria help:

- **They're used together.** Serum with moisturizer and sunscreen; a dog bed with a blanket.
- **They solve the same moment.** A breakfast, a summer outfit, an afternoon by the pool.
- **The total price makes sense** next to the main product. A bundle that adds ARS 15,000 to a ARS 20,000 tee is an easy yes; one that adds ARS 200,000 changes the decision.

The best starting point is your own orders: products that already show up together in the same order are natural candidates. SalesPilot connects catalog, order, variant and co-purchase signals to understand how products relate, which is why it can propose sets that make sense. An illustrative example: a coffee maker, filters and two mugs make a bundle because they play complementary roles; three identical packages of coffee, on the other hand, are a quantity pack. We go deeper in [frequently bought together](/en/blog/frequently-bought-together-product-pairs).

Illustrative examples by vertical:

- **[Food and beverage](/en/solutions-food-beverage):** coffee maker, ground coffee and filters; a charcuterie board with two cheeses and a wine.
- **[Home and decor](/en/solutions-home-decor):** a sheet set with extra pillowcases and a throw; a cookware set with a spice rack.
- **Apparel:** a tee, jeans and a sweatshirt from the same collection.
- **Beauty:** cleanser, serum and sunscreen.
- **Pets:** a bed, a blanket and a new toy.

## What discount should a bundle have?

CrossUp lets you choose between three modes, and each one does a different job:

- **No discount.** Ideal for kits where the value is finding everything together and well chosen. The shopper saves the search.
- **Fixed discount.** A percentage or an amount applied when the customer takes the full bundle. It's the easiest to communicate: "take all three and save ARS 8,000".
- **Progressive discount.** The more products from the bundle the shopper takes, the more they save, with up to 5 tiers. For example: 5% from 2 products, 10% from 3 and 15% with all 4. A progress bar shows the shopper how many products they need for the next discount.

Progressive discounts work especially well in larger bundles, because shoppers build their own version and every product they add is rewarded. Fixed discounts work best for closed kits, where the point is taking everything. Either way, run the numbers against your margin: the right discount is the one that moves the decision and leaves profit in the order.

| Bundle type | Products | Discount | Best placement | Goal |
|---|---|---|---|---|
| Direct complement | 2 | None or low fixed | Product page | Add the accessory the product needs |
| Routine kit | 3 or 4 | Fixed | Product page | Sell the complete solution |
| Outfit or room set | 3 to 6 | Progressive | When adding to cart | Get the shopper to add more pieces |
| Gift bundle | 2 to 4 | Fixed | Home page | Cover special dates |
| Seasonal bundle | 2 or 3 | Fixed, with dates | Home and product page | Move stock with an end date |

## How do you create a bundle step by step in CrossUp?

The full flow, from idea to measurement:

1. **Set the goal.** Add a complement, sell the whole routine, cover a gift or move stock. That defines products, discount and placement.
2. **Choose how to create it.** In **Bundles**, click "Create bundle" to build it yourself or "Create with AI" to ask SalesPilot.
3. **Review the products.** From 2 to 6, no repeats. The dashboard shows you the total before discount.
4. **Set the discount.** None, fixed or progressive.
5. **Choose where it shows.** On the product page, when adding to cart, on the home page, or several at once.
6. **Activate it.** From that moment it shows in your store.
7. **Measure.** Views, acceptance, products sold and attributed revenue.

If you build it by hand, the editor walks you through five steps:

- **General:** the bundle's name, so you can recognize it in the dashboard. Shoppers don't see it.
- **Products:** search your catalog and add 2 to 6.
- **Discounts:** choose the mode and the values. With progressive discounts, each tier asks for more products and gives a bigger discount than the one before.
- **Look and feel:** where it shows, the copy (title, subtitle and button), colors synced with your store, border style, the original price struck through, total savings and the bundle image, which you can upload or generate with AI from the product photos. The preview shows it on mobile and desktop.
- **Dates and stock:** always on or scheduled, and what happens when a product runs out: hide that product, hide the whole bundle, or hide only the sold-out variants. You can also let shoppers take several units of each product, show a dropdown with each product's description and sizes, or publish the bundle as a product inside your bundles category.

At the end you check the summary and click "Activate bundle".

## How does SalesPilot create a bundle with AI?

With "Create with AI", you tell SalesPilot what you're after, the way you'd tell someone on your team: "build a complete breakfast kit", "a kitchen set with 3 products", "a gift bundle", "something to move the coffee makers with a complement".

SalesPilot works with your catalog and with the products your store sells together most often. It drafts the whole proposal: it picks the products, suggests the discount, chooses where to show it and generates an image to present it. You review it, ask for changes in the same conversation or fine-tune it in the editor, and publish it when you're happy. The AI proposes; the decision to publish is always yours.

It's the fastest way to go from an idea to a live bundle, and a handy shortcut to discover combinations you hadn't considered. In the dashboard, every bundle is tagged by origin, manual or SalesPilot, so you can compare how each performs.

## Where can a bundle appear?

The same bundle can show in one or several places, and each one supports a different moment of the purchase:

- **On the product page.** The bundle appears on the page of every product it includes, with a title like "Complete your bundle and save", the original price struck through and the savings in plain sight. It's the natural spot for kits and direct complements.
- **When adding to cart.** When the shopper adds any product from the bundle, the offer to add the rest appears. It's the ideal moment for progressive bundles, because purchase intent is already confirmed.
- **On the home page.** A block with your bundles on the main page. You can let CrossUp pick the best spot or set which section it goes above or below.

Each product page shows one main offer: the bundle goes first, then the volume discount, then recommendations. That keeps every page clear.

## How do you measure a bundle's performance?

The bundles dashboard shows, for the period you choose, views, accepted bundles, products added to cart, products sold, orders generated, conversion rate and extra revenue attributed to each bundle. You can filter by origin (manual or SalesPilot) and by moment (product page, add to cart or home page).

Three readings that tell you what to adjust:

- **Lots of views, little acceptance:** the bundle isn't clear or the savings don't stand out. Review products and discount.
- **Strong acceptance in one moment and weak in another:** keep it where it performs. A kit usually does better on the product page; a progressive bundle, when adding to cart.
- **SalesPilot bundles outperforming manual ones:** ask it for more variations of those and pause the ones that don't sell.

Attributed revenue counts the products added from the bundle and purchased in the order. It's a measure you can trace order by order.

## Which plans include it, and how do you get started?

Bundles are included in CrossUp's Escala and Evolución plans. Prices and the success fee are on the [pricing page](/en/pricing), and the feature overview is on [bundles](/en/bundles).

You install [CrossUp on your Tiendanube store](/en/tiendanube), get a 15-day free trial, and within minutes you have your first bundle live.

**Ask SalesPilot for your first bundle and fine-tune it from the dashboard.**

## Frequently asked questions

### How many products can a bundle have?

From 2 to 6 different products. The same product can’t repeat within a bundle.

### Does a bundle need a discount?

No. It can have no discount, a fixed discount (percentage or amount) or a progressive one with up to 5 tiers.

### Does the AI publish the bundle on its own?

SalesPilot drafts the proposal and the decision to publish is yours: you review it, ask for changes or edit it before activating it.

### Where does a bundle appear?

On the page of every product it includes, when the shopper adds any of its products to the cart, or in a block on the home page. You can choose one or several places.

### What happens if a product in the bundle runs out of stock?

You choose when you create it: hide that product, hide the whole bundle or hide only the sold-out variants.

### How do I know if a bundle is selling?

The dashboard shows views, accepted bundles, products sold and attributed revenue for each bundle, with filters by origin and by moment.

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