---
title: "Beauty Web: the day routine for whoever buys the night one"
date: "2026-10-24"
canonical: "https://crossup.ai/en/cases/beauty-web"
locale: "en"
---

# Beauty Web: the day routine for whoever buys the night one

The night treatment calls for the day one; the eye cream calls for its pads. CrossUp completes the routine in the cart, with more than 157,000 recommendations shown in 90 days.

- **What it sells:** Skincare: treatments, serums, eye care and refills.
- **Where it recommends:** Add to cart · In the cart · At checkout
- With CrossUp since 2023
- https://beautyweb.com.ar/

## Beauty Web in numbers

*Last 90 days to Oct 24, 2026*

- **11.5%** of orders included a recommended product. Orders with at least one product added from a recommendation, out of all the store’s orders. (n = 23,515 orders)
- **+21%** higher order value in orders with a recommendation. The recommended items over the rest of that same order. Orders made only of recommended products are left out. (n = 2,697 orders with a recommendation)
- **19.8%** of items added from a recommendation were bought. Products someone added to the cart from a recommendation and then paid for. (n = 7,637 added)

## From recommendation to purchase

Recommendations shown when adding to cart and at checkout.

- Shown: 157,100
- Added to cart: 7,637 (4.9% of those shown)
- Bought: 1,515 (1.0% of those shown · 19.8% of those added)

Attributed revenue from recommendations was 2.6% of everything the store sold in the period, across all moments.

## The recommendations that work best for Beauty Web

These are the store’s best, not its average: among combinations shown at least 60 times and bought at least 4 times, the ones with the highest purchase rate.

- **Tratamiento Nocturno Regenerador con Melatonina** → **Tratamiento Diurno concentrado C10 con Vitamina C** (Add to cart). Night repairs, day protects: the full routine. 26.9% added it · 11.9% bought it · n = 67 times shown.
- **Pads Reutilizables para Contorno de Ojos** → **Tratamiento Diurno concentrado C10 con Vitamina C** (Add to cart). From the accessory to the treatment: the next step. 15.1% added it · 6.6% bought it · n = 152 times shown.
- **Recarga Crema Contorno de Ojos Energía** → **Pads Descongestivos para Contorno de Ojos x30 unidades** (Add to cart). Same area, another step: the cream and the pads go together. 12.2% added it · 5.4% bought it · n = 148 times shown.

## How we measure

This is observational store data, with no control group or A/B test: it shows what happened with the recommendations, not how much the store would have sold without them. Window: Last 90 days to Oct 24, 2026. We never publish amounts, only percentages with their sample size.

## AI in Beauty & Cosmetics

- [See how it works in this industry](https://crossup.ai/en/solutions-beauty)
- [AI for beauty and cosmetics stores: how to recommend the step missing from the routine](https://crossup.ai/en/blog/ia-para-tiendas-de-belleza-y-cosmetica)
- [See all case studies](https://crossup.ai/en/cases)
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