---
title: "Tomassa: the missing step in every hair routine"
date: "2026-10-24"
canonical: "https://crossup.ai/en/cases/tomassa"
locale: "en"
---

# Tomassa: the missing step in every hair routine

Shampoo with its conditioner, conditioner with its refill, a mask for whoever already has the shampoo. In use since 2022 on the product page, cart and checkout, plus bundles.

- **What it sells:** Fragrance and professional hair care: shampoos, masks, ampoules and serums.
- **Where it recommends:** Product page · Add to cart · In the cart · At checkout · Bundles
- With CrossUp since 2022
- https://tomassa.com.ar/

## Tomassa in numbers

*Last 90 days to Oct 24, 2026*

- **11.8%** of orders included a recommended product. Orders with at least one product added from a recommendation, out of all the store’s orders. (n = 8,987 orders)
- **+37%** higher order value in orders with a recommendation. The recommended items over the rest of that same order. Orders made only of recommended products are left out. (n = 1,013 orders with a recommendation)
- **22.9%** of items added from a recommendation were bought. Products someone added to the cart from a recommendation and then paid for. (n = 3,157 added)

## From recommendation to purchase

Recommendations shown when adding to cart and at checkout.

- Shown: 40,635
- Added to cart: 3,157 (7.8% of those shown)
- Bought: 722 (1.8% of those shown · 22.9% of those added)

Attributed revenue from recommendations was 4.0% of everything the store sold in the period, across all moments.

## The recommendations that work best for Tomassa

These are the store’s best, not its average: among combinations shown at least 60 times and bought at least 4 times, the ones with the highest purchase rate.

- **Fidelite Shampoo Keratina x230ml** → **Fidelite Acondicionador Keratina x230ml** (Add to cart). The keratin shampoo with its matching conditioner. 20.0% added it · 11.7% bought it · n = 60 times shown.
- **Loreal Professionnel Acondicionador Absolut Repair x200ml** → **Loreal Professionnel Absolut Repair Shampoo Refill x240ml** (Add to cart). Conditioner in the cart, the same line’s shampoo as a refill. 25.0% added it · 7.4% bought it · n = 68 times shown.
- **Karseell Shampoo Maca Power x500ml** → **Karseell Máscara Reparadora de Colágeno x500ml** (Add to cart). Same size, same brand: the mask is the next step. 14.9% added it · 6.4% bought it · n = 94 times shown.

## How we measure

This is observational store data, with no control group or A/B test: it shows what happened with the recommendations, not how much the store would have sold without them. Window: Last 90 days to Oct 24, 2026. We never publish amounts, only percentages with their sample size.

## AI in Beauty & Cosmetics

- [See how it works in this industry](https://crossup.ai/en/solutions-beauty)
- [AI for beauty and cosmetics stores: how to recommend the step missing from the routine](https://crossup.ai/en/blog/ia-para-tiendas-de-belleza-y-cosmetica)
- [See all case studies](https://crossup.ai/en/cases)
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