---
title: "Rafael Gijon — CTO & Co-founder"
author: "Rafael Gijon"
canonical: "https://crossup.ai/en/team/rafael-gijon"
locale: "en"
---

# Rafael Gijon

CTO & Co-founder of CrossUp · CTO & Co-founder

A nuclear engineer by training who moved into software, he is CTO and co-founder of CrossUp. He built SalesPilot, the artificial-intelligence engine that decides which product to recommend at every step of the purchase. He writes about e-commerce, AI and cross-selling for Tiendanube/Nuvemshop and VTEX stores.

## See {name}'s profile on

- https://www.linkedin.com/in/rafaelgijon/
- https://x.com/rafa_gijon
- https://crossup.ai/en/team/rafael-gijon
- https://crossup.ai/pt/team/rafael-gijon

## Articles by {name}

- [The best Tiendanube apps to increase average order value](https://crossup.ai/en/blog/mejores-apps-tiendanube-aumentar-ticket-promedio) — 2026-08-16
- [How to get the most from the traffic you have already paid for](https://crossup.ai/en/blog/como-aprovechar-al-maximo-el-trafico-que-ya-tenes) — 2026-08-15
- [How to use AI for cross-selling and upselling (ChatGPT, Claude, Gemini): a step-by-step e-commerce guide](https://crossup.ai/en/blog/como-hacer-cross-selling-y-upselling-con-ia) — 2026-08-15

---

[Home](https://crossup.ai/en) · HTML: https://crossup.ai/en/team/rafael-gijon