Trusted by 1,000+ stores
Sell more with the traffic you already have.
You already paid for that visit. CrossUp recommends the right product at every shopping moment and increases average order value by up to 15%, without spending another cent on traffic.
Illustrative example
Stores already selling more with CrossUp








The cost already happened
You already paid for that traffic. The opportunity is inside the purchase.
Acquiring a visit costs money. CrossUp uses the intent already there to add relevant products without breaking the journey: two strategies, one goal.
Grow sales with products that belong together
Offer the right complement to what the shopper is already buying and increase average order value.
- More products per order
- Suggestions based on real affinity
Offer the better version without friction
One click to move to a higher-tier product or add an extra that increases the order value.
- 10% to 30% more revenue
- More revenue per customer
Six moments. One strategy.
A different opportunity at every shopping moment.
Activate only the moments that make sense for your store. SalesPilot adapts each recommendation to the context while you control products, design and strategy.
Product page
Before they add to cart, show the add-ons that complete the purchase.
The recommendation appears while the shopper is still exploring the product and has enough context to add something relevant.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
Add to cart
When intent is confirmed, offer the next relevant product.
A quick popup suggests the right add-on immediately after the click, without taking the shopper out of their journey.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
In the cart
While the shopper reviews the order, help them find what is missing.
An embedded carousel lets shoppers add products while keeping the order and total visible.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
Begin checkout
Right before checkout, take one last opportunity without interrupting payment.
A brief, easy-to-accept offer supports the highest-intent step without adding friction.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
At checkout
Inside checkout, add one simple recommendation at the right time.
The native integration keeps the focus on completing the purchase and respects the store’s design.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
Purchase page
After checkout, set up the next purchase.
The confirmation becomes a new touchpoint for relevant, continuous recommendations.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
SalesPilot, the AI salesperson for your store.
An artificial-intelligence engine that learns from each shopper and their buying preferences to spot the best upsell opportunities and activate them in real time, so every shopper sees exactly what they need.
Live recommendationWhat each shopper bought before and tends to buy again.
What they view, compare and care about in your store.
What they are adding right now and what pairs best.
The styles, categories and brands that define their taste.
Every affinity SalesPilot detects and activates during checkout, with the extra revenue it attributes.
- Affinity detectedOversize teeMatching capSuggested and the shopper accepted
- Affinity detectedStreet sneakersPremium socksSuggested and the shopper accepted
- Affinity detected500 ml bottle1 L insulated bottleSuggested and the shopper accepted
- Affinity detected14" laptopSleeve + mouseSuggested and the shopper accepted
- Affinity detectedWhole-bean coffeeHand grinderSuggested and the shopper accepted
An AI salesperson that optimizes your sales in real time.
Activate SalesPilotA more complete purchase, built in seconds.
Build bundles manually or describe your idea in one sentence. SalesPilot suggests the products, discount and design; you review and launch.
- 2 to 6 products
Select them manually or use suggestions based on real store affinity.
- A discount that fits
Fixed, no discount, or progressive based on product count.
- Preview before publishing
Mobile, desktop, stock, dates and styling—all before going live.



From zero to extra sales
Connect. Activate. Measure.
A straightforward implementation with enough control to grow.
Connect your store
We sync your catalog and orders through your platform’s native integration.
Activate your strategy
Choose SalesPilot, manual configuration, or a combination of both.
Measure and optimize
Track sales, conversion and incremental revenue by moment and bundle.
Already using CrossUp? Optimize your suggestions with our team.
Book a training sessionAttributed results
We don’t guess the impact. We track it to the order.
Incremental revenue is calculated from orders with accepted offers, based on CrossUp records.
Skincareaverage order value
Beauty Web
$69M ARS in incremental revenue · Apr–Jul 2025
Fit foodaverage order value
Fungi
$125M ARS in incremental revenue · Apr–Jul 2025
Fit foodaverage order value

Íntegra
$100M ARS in incremental revenue · Apr–Jul 2025
Results from selected stores. Performance varies by store, catalog, traffic and configuration.
What stores are saying
Real reviews from merchants already selling more.
Five out of five stars across the board. Unedited, exactly as posted in the app store.
Integración efectiva. Con una pequeña inversión, aumenta la rentabilidad. Ideal para combos exitosos.
GennuinePerfecta para productos combinados. Soporte increíble y constantes mejoras. Muy recomendada.
Kiddy ArgentinaComplemento ideal para venta cruzada. La personalización de popups en textos y colores es esencial para mí.
Farmacias BauzaGran app con excelente atención al cliente. Aumentó mi facturación y visibilidad. ¡Imprescindible!
Tila NaturalEs genial para el cross sell, con recomendaciones que los clientes valoran. Atención al cliente destacada.
Mini Ánima
A letter from one of our founders
Welcome to the age of AI in e-commerce.
At CrossUp, we share one goal with everyone running an online store: turn every customer interaction into a growth opportunity. Today, artificial intelligence not only makes this possible; it lets us achieve results that once seemed out of reach.
We believe in democratizing technology: access to advanced AI tools shouldn’t be limited to retail giants. That’s why our model is built on shared success and a close relationship with every customer. Our commitment is to help you turn every visit into an extraordinary shopping experience.
Thank you for being part of this evolution!

Plans that grow with you
CrossUp adapts to your growth.
You choose a plan with a fixed part and a commission charged only on the extra revenue CrossUp generates for you. The price follows your results, so the return arrives before the invoice.
Illustrative example: in real cases we measured +38%, +51% and +27% in incremental revenue. Returns vary by store, catalog, traffic and configuration.
Impulso
For getting started with better conversion
+7.49% of incremental revenue
- All 6 conversion moments
- SalesPilot and manual rules
- Attributed sales dashboard
- Free trial before payment
Escala
For growing stores
+2.99% of incremental revenue
- Everything in Impulso
- Bundles with progressive discounts
- Advanced customization and A/B tests
- Hands-on optimization support
Evolución
For high-volume operations
+1.29% of incremental revenue
- Everything in Escala
- Volume-based strategy
- Dedicated account manager
- Guided implementation
The commission applies only to incremental revenue attributed to CrossUp. Current prices and terms are shown in the dashboard when you subscribe.
Resources
Ideas to sell more with what you already have.
Short guides on cross-selling, up-selling and how AI increases your store’s average order value.
View the full blog
The 6 conversion moments of an e-commerce store (and how to use each one)
Your store has six moments to sell more: product page, cart, checkout and thank-you page. What to offer at each one to lift your average order value without more traffic.

Success fee: the model where your upsell app pays for itself
What a success fee is and why CrossUp charges this way: a commission only on the extra sales it generates. How it is calculated and the point at which the app pays for itself.

AI cross-selling: what changes versus manual rules
Manual rules or AI to recommend products? What changes, when each one is worth it, and why combining them works best.
Before you start
Frequently asked questions
If you need to assess a particular case, our team can help.
Talk to a personWhat do I need to get started?
An active store on Tiendanube, Nuvemshop or VTEX. Connect your store, sync your catalog and orders, and choose which moments to activate.
Do I have to configure every recommendation?
No. SalesPilot can automate recommendations based on your catalog, orders and interactions. You can also create manual rules or combine both approaches.
Can I select or exclude products?
Yes. You stay in control of products, categories, exclusions, discounts, copy, colors and active moments.
How is incremental revenue calculated?
CrossUp links accepted offers to products actually included in an order. The dashboard breaks down sales, conversion and attributed revenue by moment.
What data does SalesPilot use?
It uses the catalog, order and interaction data it needs to spot affinities. It doesn’t sell your data or run cross-site ad tracking.
How long is the free trial?
The duration and terms for your country and platform are shown before activation. No charges are made during the trial, and you can review the plan before subscribing.
Can I pause a moment or cancel?
Yes. You can activate or pause each moment from the dashboard and manage your subscription under your plan’s terms.
Will it match my store’s design?
Yes. You can customize copy, colors, borders and behavior, then preview the result on mobile and desktop before publishing.
Every visit already brings intent.
Convert more of it.
Activate measurable recommendations and bundles at every shopping moment. Try it free when you install, with no code.


