AI to increase the revenue of your store.
SalesPilot, CrossUp’s AI, decides what to recommend, to whom, and when—from individual products to bundles—to lift average order value by up to 15%.
Install from Tiendanube 15-day free trial No code changes
✕ Without AI
- Visitor arrives
- Views one product
- Buys 1 item
Urban sneakers$94.99Low AOV$94.99
✓ With SalesPilot
- Visitor arrives
- SalesPilot recommends
- Adds 2–3 items
Urban sneakers$94.99
Premium socks$5.99
Classic cap$6.99High AOV · attributed$107.97 +14%
Same traffic · order-level attribution · illustrative example
Watch our AI working live
AI that learns, decides, and measures
SalesPilot, the incremental revenue AI for your store.
It learns from more than 1,000 stores and millions of e-commerce interactions across every vertical. It decides which product to recommend, to whom, when, and in which format, and suggests bundles based on your store’s affinities. It readjusts as your catalog, inventory, or season changes. Your curated rules work alongside the automation.
Data sources
Buying moments
Users
Orders
Products
Categories
Interactions
History
Oversized tee
Sheet set
Water bottle
Padel racket
Skincare
15 kg dog food
BT earbuds
Puffer jacket
Scented candle
Sneakers
Travel mug
Foundation
SalesPilot
engine
the inside
Output
Product
Add to cart
Cart
Checkout start
Checkout
Purchase page
see the engine
Product
Add to cart
Cart
Checkout start
Checkout
Purchase page
Add to cart
Black oversized tee
Matching cap
+$12.40extra
Accepted· +$12.40 extra
Tee ↔ Cap affinity
Product
Queen sheet set
Pillowcases
+$8.90extra
Accepted· +$8.90 extra
Home textiles: bundle wins
Cart
1 L steel water bottle
Sleeve + brush
+$15.60extra
Accepted· +$15.60 extra
Bottle ↔ Sleeve gets stronger
Checkout
Vertex padel racket
Grip + protector
+$6.30extra
Ignored· no change
Checkout: 1 item, not 2
Checkout start
Skincare routine
SPF 50 sunscreen
+$11.20extra
Accepted· +$11.20 extra
Routine → SPF climbs
Purchase page
15 kg dog food
Dental chews x3
+$4.80extra
Accepted· +$4.80 extra
Repeat at 30 days climbs
Add to cart
In-ear earbuds
Hard case
+$5.40extra
Accepted· +$5.40 extra
Audio → Case climbs
Product
Puffer jacket
Wool scarf
+$9.70extra
Ignored· no change
Scarf drops on the page
Cart
Vanilla scented candle
Reed diffuser
+$7.10extra
Accepted· +$7.10 extra
Scents: cross-sell climbs
Checkout start
Running sneakers
Compression socks
+$6.90extra
Accepted· +$6.90 extra
Returning: ticket climbs
Checkout
Insulated travel mug
Coffee + caddy
+$10.30extra
Ignored· no change
Checkout: drop the 2nd item
Purchase page
Liquid foundation
Sponge + brush
+$5.90extra
Accepted· +$5.90 extra
Makeup → Applicators
Learns from the outcome
Analyzes together
Catalog and inventory
Products, variants, availability, and every change in your offering.
Orders and affinities
What shoppers buy together and which combinations increase order value.
Browsing and carts
What each shopper views, compares, and adds in real time.
Vertical and seasonality
Patterns from more than 1,000 stores that help decide what to show today.
Every incremental dollar is attributed to the order that generated it. AI learns from the outcome and adjusts the next decision.
Activate SalesPilotTwo levers. One measured outcome.
AI activates both levers of average order value.
It combines cross-selling and upselling to add products to each order or move the purchase to a higher-value option based on real intent.
Cross-selling
Add the product that completes the purchase
AI recognizes product affinities and recommends the add-on that makes the most sense for that cart.
- More products per order
- Affinities based on catalog and behavior
Upselling
Move each purchase to a higher-value option
Offer an upgraded version, a second unit, or the right step toward free shipping.
- Higher value per order
- Offers adapted to context
Six moments. One AI.
AI decides what to show at every moment.
From the product page through post-purchase, it adapts the product, moment, and format to the context. You choose what to activate and stay in control of the strategy.
01 Discover
Product page
Before they add to cart, show the add-ons that complete the purchase.
The recommendation appears while the shopper is still exploring the product and has enough context to add something relevant.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
02 Add
Add to cart
When intent is confirmed, offer the next relevant product.
A quick popup suggests the right add-on immediately after the click, without taking the shopper out of their journey.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
03 Review
In the cart
While the shopper reviews the order, help them find what is missing.
An embedded carousel lets shoppers add products while keeping the order and total visible.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
04 Decide
Begin checkout
Right before checkout, take one last opportunity without interrupting payment.
A brief, easy-to-accept offer supports the highest-intent step without adding friction.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
05 Pay
At checkout
Inside checkout, add one simple recommendation at the right time.
The native integration keeps the focus on completing the purchase and respects the store’s design.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
06 Repeat
Purchase page
After checkout, set up the next purchase.
The confirmation becomes a new touchpoint for relevant, continuous recommendations.
- Customizable for your store
- Attributed measurement by moment
- Activate or pause anytime
A SalesPilot capability
Bundles that grow order value.
AI suggests the products, discount, and design based on your store’s affinities. You can also curate every bundle manually: you define the strategy and SalesPilot accelerates execution.
- 2 to 6 products
Select them manually or use suggestions based on real store affinity.
- A discount that fits
Fixed, no discount, or progressive based on product count.
- Preview before publishing
Mobile, desktop, stock, dates and styling—all before going live.
New AI-powered bundle IA
Build a Mother’s Day gift bundle
SalesPilot suggestion
Scented candle
$12.99
Ceramic mug
$8.99
Loose-leaf tea
$6.49
Bundle $23.35$28.47−18%
You save $5.12
Incremental revenue in three steps
Install. Activate SalesPilot. Measure.
AI starts deciding and attributing from the first order with an accepted recommendation.
Install CrossUp
Connect your store from Tiendanube in one click and sync your catalog and orders.
Activate SalesPilot
Choose the shopping moments and create your bundles. AI analyzes, recommends, and adapts to your store.
Measure every incremental dollar
Every accepted recommendation is linked to its order and appears in your dashboard.
Already using CrossUp? Refine your strategy to sell more with our team.
Book a training sessionMeasured results
Every incremental dollar, attributed to an order.
These cases show orders with accepted recommendations and the incremental revenue recorded by CrossUp.
Skincare+38%
average order value
Beauty Web
Incremental revenue measured
Fit food+51%
average order value
Fungi
Incremental revenue measured
Fit food+27%
average order value
Íntegra
Incremental revenue measured
Results from selected stores. Performance varies by store, catalog, traffic and configuration.
What stores are saying
Real reviews from merchants already selling more.
Public reviews from the Tiendanube app store · 4.6/5 across 258 ratings. Written in Spanish and translated here; cuts are marked with […].
It is a very useful tool for showing related products without being invasive. It is very simple to use and it produces reports so you can track every campaign. Highly recommended, and it pays for itself!!
Hudson CocinaThe app works great, it added a lot of revenue on our site with relatively little investment on our side. […] Special mention for customer support: a great team, always present, always in a good mood and with even better advice.
Beauty WebIt is an allied tool for raising average order value, suggesting related products you can add an extra discount to, and now it has AI […]
Gamma Hogar I love crossup. I run a mate shop and now nobody leaves without their bombilla. If they buy both, I also offer the thermos. The One Click system lets me keep my whole complementary-product strategy up to date in under 2 minutes. And almost 10% of everything I sell in revenue is thanks to this app. Support helped me a lot to set it up properly, because I had been using it for a while, but pretty badly.
La Matera Del Rey Excellent app. One of the best, without a doubt. In the first 15 days I grew my revenue by 20% just by creating a handful of UpSell and Cross offers. Try it, I highly recommend it. It works brilliantly, good interface and quality support. A 10!
Vitalis Navitas
A letter from one of our founders
Welcome to the age of AI in e-commerce.
At CrossUp, we share one goal with everyone running an online store: turn every customer interaction into a growth opportunity. Today, artificial intelligence not only makes this possible; it lets us achieve results that once seemed out of reach.
We believe in democratizing technology: access to advanced AI tools shouldn’t be limited to retail giants. That’s why our model is built on shared success and a close relationship with every customer. Our commitment is to help you turn every visit into an extraordinary shopping experience.
Thank you for being part of this evolution!
Nicolás D'Auro
CrossUp Founder
Plans that grow with you
AI that pays for itself with what it adds.
Each plan combines a fixed component with a success fee on the incremental revenue attributed to CrossUp. CrossUp adds value first, and pricing follows your results.
The model, plain and simple
+9.2%average order value across the stores we measured
9–10×expected return on the commission
15 daysfree when you install: try it at no charge, then choose your plan
Illustrative example: in real cases we measured +38%, +51% and +27% in incremental revenue. Returns vary by store, catalog, traffic and configuration.
Impulso
For getting started with better conversion
ARS 49,999/month
+7.49% of incremental revenue
- All 6 conversion moments
- SalesPilot and manual rules
- Attributed sales dashboard
- Free trial before payment
Escala
For growing stores
ARS 79,999/month
+2.99% of incremental revenue
- Everything in Impulso
- Bundles with progressive discounts
- Advanced customization and A/B tests
- Hands-on optimization support
Evolución
For high-volume operations
ARS 124,999/month
+1.29% of incremental revenue
- Everything in Escala
- Volume-based strategy
- Dedicated account manager
- Guided implementation
The commission applies only to incremental revenue attributed to CrossUp. Current prices and terms are shown in the dashboard when you subscribe.
Resources
How to sell more with every visit.
Guides on cross-selling, upselling, and AI for growing average order value and measuring the value added to each order.
View the full blog
The best Tiendanube apps to increase average order value
Nine apps from the Tiendanube App Store that lift average order value, grouped by lever: recommendations, bundles, free shipping, reviews and recovery.
How to get the most from the traffic you have already paid for
Increase revenue per visit, average order value, and products per order to improve ROAS/MER and make every acquisition dollar work harder.
How to use AI for cross-selling and upselling (ChatGPT, Claude, Gemini): a step-by-step e-commerce guide
A practical guide to building AI recommendations, tracking them by order, and keeping them current—plus what to automate to turn more visits into incremental revenue.
Understand what AI adds
Frequently asked questions about AI and selling more
How SalesPilot decides, how results are measured order by order, and how much control you keep over every recommendation.
Talk to a personWhat do I need to get started?
An active store on Tiendanube/Nuvemshop or VTEX. Connect your store, sync your catalog and orders, and choose which moments to activate.
Do I have to configure every recommendation?
No. SalesPilot can automate recommendations based on your catalog, orders and interactions. You can also create manual rules or combine both approaches.
Can I select or exclude products?
Yes. You stay in control of products, categories, exclusions, discounts, copy, colors and active moments.
Can I combine my own rules with AI?
Yes. You can set product pairs, include or exclude categories, and curate specific offers. SalesPilot follows those decisions and automates the rest, so your merchandising expertise and AI learning work together.
What is incremental revenue, and how do you measure it?
It is the revenue CrossUp adds when a shopper accepts a recommendation or offer shown by the platform. Attribution happens order by order: only products added through that offer and actually purchased count. The product the shopper had already selected, rejected recommendations, and orders without an accepted offer are excluded.
What data does SalesPilot use?
It uses the catalog, order and interaction data it needs to spot affinities. It doesn’t sell your data or run cross-site ad tracking.
How long is the free trial?
The duration and terms for your country and platform are shown before activation. No charges are made during the trial, and you can review the plan before subscribing.
Can I pause a moment or cancel?
Yes. You can activate or pause each moment from the dashboard and manage your subscription under your plan’s terms.
Will it match my store’s design?
Yes. You can customize copy, colors, borders and behavior, then preview the result on mobile and desktop before publishing.
SalesPilot · Incremental revenue AITurn purchase intent into sales.
Turn purchase intent into sales.
On every order.
Activate SalesPilot and grow revenue from the traffic you already have. Install from Tiendanube, try it free for 15 days, and leave your code untouched.