Ideas to sell better

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Clear cross-selling, up-selling and AI strategies that turn purchase intent into a higher order value.

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Latest articles

Short, actionable content for e-commerce teams.

5 min read

The 6 conversion moments of an e-commerce store (and how to use each one)

Your store has six moments to sell more: product page, cart, checkout and thank-you page. What to offer at each one to lift your average order value without more traffic.

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5 min read

Success fee: the model where your upsell app pays for itself

What a success fee is and why CrossUp charges this way: a commission only on the extra sales it generates. How it is calculated and the point at which the app pays for itself.

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4 min read

AI cross-selling: what changes versus manual rules

Manual rules or AI to recommend products? What changes, when each one is worth it, and why combining them works best.

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4 min read

Bundles that work: how to build product bundles people actually buy

Relevance, incentive and timing: the three ingredients of a bundle people actually buy, the mistakes that ruin it, and how bundles lift average order value.

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4 min read

Amazon's secret to selling more (and how to use it in your store)

Amazon's secret is its recommendations. How to apply the same cross-selling and up-selling in your store, without engineers or a big investment.

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4 min read

Cross-selling vs. up-selling: the definitive guide to increasing your sales

What separates cross-selling from up-selling, when each strategy is worth it, and which mistakes to avoid to lift average order value without ruining the experience.

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4 min read

This AI knows what your customers want before they do

How a recommendation AI —SalesPilot, the engine behind CrossUp— uses machine learning to personalize suggestions and lift your e-commerce average order value.

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