The best Tiendanube apps to increase average order value

Average order value is revenue divided by the number of orders. Raising it is the cheapest lever an online store has, because it works on traffic that has already been paid for and on people who have already decided to buy. An order that goes from $100 to $120 adds 20% in revenue without a single extra dollar of ad spend.

The Tiendanube App Store has mature tools for every one of those levers. This guide groups them by the mechanism they activate — recommendations, bundles and quantity discounts, shipping thresholds and gifts, social proof, recovery and support — with an honest read on the kind of store each one suits.

Recommendations: cross-selling and upselling

CrossUp

CrossUp adds an AI layer, SalesPilot, that decides which product to recommend, to whom and at which moment, and builds bundles of 2 to 6 products from the real affinities in the catalog. Recommendations appear from the product page through to post-purchase, and every unit of extra revenue is attributed all the way to the paid order, not to the click or the impression. It is the natural fit for mid-size and large catalogs, where picking pairs by hand stops scaling. Impact on AOV: more products per order and higher-value combinations, with a 15-day trial to see it on your own data.

Order Bump

Order Bump, by Appsnube, shows cross-sell and upsell offers at three points of the journey: the product page, the add-to-cart moment and the cart itself. The merchant defines which product is offered with which, so control stays entirely on the store side. It fits tight catalogs or stores with obvious pairs — the phone case, the coffee machine filter — where the judgment of someone who knows the business beats any statistic. Impact on AOV: it adds units in the final stretch, right before payment.

Bundles and quantity discounts

Compra Conjunta Pro

Compra Conjunta Pro, by Huapps, works the kit format: it builds sets with their own SKU, shows a "buy together" block on the product page, adds an order bump in the cart and enables a "build your look" gallery. It is the right tool for apparel, home decor and anything sold as a set rather than a single unit. Impact on AOV: it turns a decision about one product into a decision about three or four, at a set price the customer reads as a better deal.

Desconto Progressivo Pro

Desconto Progressivo Pro, also by Huapps, applies discounts by quantity — buy 3, pay 2 — or by cart value, with a progress bar showing how much is left to reach the next tier. It shines on consumables and replenishment products: supplements, cosmetics, pet food. Impact on AOV: it pushes the second and third unit, the ones that contribute most once shipping and acquisition costs are already covered by the first.

Shipping thresholds and gifts

Barra de Anuncios

Barra de Anuncios, by Abejita, places a fixed bar with the free-shipping threshold, countdown timers and promotions. It is the simplest app on this list and the fastest to get running. Impact on AOV: making the threshold visible changes the decision, because "$15 away from free shipping" is a concrete reason to go back to the catalog. The key is setting that threshold above the current average order value, at a step that still feels reachable.

Regalo en el Carrito

Regalo en el Carrito, by Funsales, delivers an automatic gift when the cart passes a set amount, with its own progress bar. It is the reward version of the threshold: instead of covering shipping, it adds a product. It pays off in stores with a low-cost, high-perceived-value item — a sample, an accessory, a travel size. Impact on AOV: it moves the cart toward the target amount without touching the price of the main product.

Social proof

Lily Reviews

Lily Reviews, by Empreender, gathers reviews with photo and video, questions and answers, and requests feedback automatically after purchase. It does not add products to the cart on its own: it holds up everything else. A higher-priced recommendation is accepted far more often when the suggested product arrives with visible reviews. Impact on AOV: it enables upselling toward premium versions, which is exactly where a lack of confidence stalls the decision.

Recovery and support

Marketing Nube

Marketing Nube — formerly Perfit — is the email marketing platform integrated with Tiendanube: campaigns, automations, cart recovery and segmentation by purchase behavior. Impact on AOV: segmentation lets you offer the right complement to someone who already bought the base product, which is the cross-sell with the best acceptance rate. And abandoned carts come back already assembled, often with more than one product inside.

SAK

SAK, by Empreender, handles cart recovery and customer support over WhatsApp, the channel where the conversation stays open after the visit. Impact on AOV: a cart recovered over WhatsApp comes back with the selection intact, and the conversation opens the door to suggesting the complement before closing. It adds the most in high-ticket or consultative categories, where someone answers on the other side.

How to choose the app to increase average order value

Installing all nine at once makes results harder to read and the shopping experience harder to follow. Four criteria order the decision:

• How it measures. Ask each app for revenue attributed all the way to the paid order. Impressions and clicks show interest; a product that entered through a recommendation and survived checkout shows results.
• Free trial. A trial period shows the effect on average order value with your own catalog, prices and seasonality, before committing budget.
• Setup time. An announcement bar is configured in minutes; a recommendation engine needs to read catalog and orders before it performs. Both timelines are reasonable when the expectation is clear from the start.
• How it charges. Some apps charge a flat fee and some charge a success fee, a commission on the extra sales they generate. How a success fee works has the full comparison between the two models.

A good starting order combines one recommendation lever, one threshold lever and one social-proof lever. With those three running and measured, the fourth gets chosen with data in hand.

Where to start

The levers reinforce each other: social proof supports upselling, the shipping threshold pushes the bundle, recovery brings back bigger carts. What moves the result is measuring each one against the order and sustaining it long enough to read a trend. The six conversion moments of a store help spread those levers without stacking them on top of each other.

If the starting point is automatic recommendation, CrossUp to increase average order value on Tiendanube installs in minutes and shows attributed extra revenue from the first order. Try it on your catalog and read the first full cycle. And for the version applied to one industry, here is how to raise average order value in apparel.