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Team
Rafael Gijon
CTO & Co-founder of CrossUp
A nuclear engineer by training who moved into software, he is CTO and co-founder of CrossUp. He built SalesPilot, the artificial-intelligence engine that decides which product to recommend at every step of the purchase. He writes about e-commerce, AI and cross-selling for Tiendanube/Nuvemshop and VTEX stores.
What they wrote
Articles by Rafael Gijon
- The best Tiendanube apps to increase average order valueNine apps from the Tiendanube App Store that lift average order value, grouped by lever: recommendations, bundles, free shipping, reviews and recovery.
- How to get the most from the traffic you have already paid forIncrease revenue per visit, average order value, and products per order to improve ROAS/MER and make every acquisition dollar work harder.
- How to use AI for cross-selling and upselling (ChatGPT, Claude, Gemini): a step-by-step e-commerce guideA practical guide to building AI recommendations, tracking them by order, and keeping them current—plus what to automate to turn more visits into incremental revenue.