Tomassa: the missing step in every hair routine
Shampoo with its conditioner, conditioner with its refill, a mask for whoever already has the shampoo. In use since 2022 on the product page, cart and checkout, plus bundles.
- What it sells
- Fragrance and professional hair care: shampoos, masks, ampoules and serums.
- Where it recommends
- Product pageAdd to cartIn the cartAt checkoutBundles
Visit the storeTomassa in numbers
Last 90 days to Oct 24, 2026
11.8%
of orders included a recommended product
Orders with at least one product added from a recommendation, out of all the store’s orders.
n = 8,987 orders
+37%
higher order value in orders with a recommendation
The recommended items over the rest of that same order. Orders made only of recommended products are left out.
n = 1,013 orders with a recommendation
22.9%
of items added from a recommendation were bought
Products someone added to the cart from a recommendation and then paid for.
n = 3,157 added
End to end
From recommendation to purchase
Recommendations shown when adding to cart and at checkout.
40,635
Shown
3,157
Added to cart
7.8% of those shown
722
Bought
1.8% of those shown · 22.9% of those added
Attributed revenue from recommendations was 4.0% of everything the store sold in the period, across all moments.
Best sellers
The recommendations that work best for Tomassa
These are the store’s best, not its average: among combinations shown at least 60 times and bought at least 4 times, the ones with the highest purchase rate.
- Add to cartNo. 1 in the store
Fidelite Shampoo Keratina x230ml 
recommends: Fidelite Acondicionador Keratina x230ml The keratin shampoo with its matching conditioner.
20.0% added it
11.7% bought it
n = 60 times shown
- Add to cartNo. 2 in the store
Loreal Professionnel Acondicionador Absolut Repair x200ml 
recommends: Loreal Professionnel Absolut Repair Shampoo Refill x240ml Conditioner in the cart, the same line’s shampoo as a refill.
25.0% added it
7.4% bought it
n = 68 times shown
- Add to cartNo. 3 in the store
Karseell Shampoo Maca Power x500ml 
recommends: Karseell Máscara Reparadora de Colágeno x500ml Same size, same brand: the mask is the next step.
14.9% added it
6.4% bought it
n = 94 times shown
How we measure
This is observational store data, with no control group or A/B test: it shows what happened with the recommendations, not how much the store would have sold without them. Window: Last 90 days to Oct 24, 2026. We never publish amounts, only percentages with their sample size.
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